E-commerce: Shopping & Performance Max
Growth for online stores – with structure instead of a black box.
- Feed & Merchant Center optimisation
- Shopping, PMax & Demand Gen campaigns
- Steering by ROAS and margin
Boutique Google Ads Consulting & External Growth Partner
I help you grow profitably with Google Ads – with a holistic approach, from the ad to the tracking to the landing page.
Book a free audit
6+years in Google Ads
Ex‑Googleone year inside Google
100+clients served
12markets worldwide
Services
Full funnel, not isolated fixes.
Great campaigns often fail on what happens after the click. That's why I always look at account, tracking and landing page together.
Lead generation
More enquiries that actually fit your business.
- Search & Demand Gen campaigns
- Conversion tracking & consent setup
- Feeding lead quality back into the account
Landing pages & conversion
Pages that turn clicks into customers – built on my own tested templates.
- Concept & build
- Mobile-first
- Ad copy that matches the page
Growth partner & sparring
Like a performance CMO – minus the full-time hire.
- The whole picture, not just the account
- Sparring for founders
- A second opinion before you burn budget
How we work
Clear, direct, measurable.
Personal support, a fixed rhythm and numbers you understand at a glance.
- Step 1
Audit free
I go through your account and tell you honestly what's working and what isn't.
- Step 2
Onboarding
Access, goals, numbers. We define what success actually means for you.
- Step 3
Research
Market, competitors, search behaviour. I want to understand how your customers search.
- Step 4
Setup
Account structure, tracking, landing page – set up so we can measure properly.
- Every week
Weekly update
The key numbers and what I did. Read in two minutes.
- Every month
Strategy meeting
What worked, what's next, where we sharpen.
About
Hi, I'm Elly.
I've worked with Google Ads for more than six years, one of them at Google itself. So I know both sides: how the platform works from the inside – and how to make it work for your business.
I don't just look at the account, but at everything behind it: tracking, landing page, real revenue. Today I work from Cyprus – with brands across DACH and Europe, the UK, US, Canada, Australia and New Zealand.
I also co-host the podcast “Champagner & Conversions” about performance marketing.
Industries I've worked in
- E-commerce
- Furniture & interior
- Sports & outdoor
- Construction
- Real estate
- Trades
- Wholesale
- Healthcare
- Education & training
- and many more
Free audit
Get your free Google Ads audit.
In 30 minutes we go through your account together. Afterwards you'll know:
- where you stand right now
- where the untapped potential is
- what's holding you back
- what your next steps are